Vol. 2 No. 2 (2026): Al-Zaytoonah University Journal of Business

Articles

• Marketing Circular Economy Practices and Consumer Perception of Recycled Products from Nigerian Manufacturers: Extended Triple Bottom Line Approach

  Adeyemi Abdulwasiu Adebayo

  1-12

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• CONSUMERISM ACTIVITIES AND BRAND EQUITY: AN EMPIRICAL ANALYSIS OF SELECTED FAST-MOVING CONSUMER GOODS (FMCG) MANUFACTURING COMPANIES IN NIGERIA

  Adeyemi Abdulwasiu Adebayo, Ezekiel Olalekan AJAYI

  13-21

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• AI-DRIVEN SUPPLY CHAIN OPTIMIZATION FOR SUSTAINABILITY: EVIDENCE FROM NIGERIA MANUFACTURING INDUSTRY

  Dolapo Stephen Akinwumi, Abdulazeez Alhaji Salau

  22-31

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• Artificial Intelligence and Its Rapid Development: Advantages and Disadvantages

  Firas Rifai

  32-42

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• Does Financial Technology Drive Economic Growth? Evidence From Jordan

  Anas Yassin

  43-56

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