Aims & Scope

The Al-Zaytoonah University Journal of Business (ZJJB) is an international, peer-reviewed, open-access academic journal published by Al-Zaytoonah University of Jordan. The journal is dedicated to publishing high-quality research in business, finance, and management disciplines.

ZJJB provides a scholarly platform for the dissemination of original research, theoretical developments, and applied studies that contribute to advancing knowledge and practice in the global business environment.

Aims

  • Promote high-quality academic research in business and management.
  • Support interdisciplinary research integrating theory and practice.
  • Encourage studies on emerging technologies such as artificial intelligence and financial technology (FinTech).
  • Provide a platform for international researchers, particularly from the MENA region.
  • Maintain high ethical standards in line with international publishing practices.

Scope

The journal publishes research in, but not limited to, the following areas:

  • Business Administration and Strategic Management
  • Accounting, Auditing, and Financial Reporting
  • Financial Management and Financial Technology (FinTech)
  • Artificial Intelligence Applications in Business
  • Data Analytics and Business Intelligence
  • Marketing and Consumer Behavior
  • Human Resource Management and Organizational Behavior
  • Entrepreneurship and Innovation
  • Corporate Governance and Business Ethics
  • Supply Chain and Operations Management

Types of Publications

  • Original Research Articles
  • Review Articles
  • Case Studies
  • Conceptual Papers

Target Audience

The journal targets researchers, academics, practitioners, and policymakers interested in contemporary developments in business, finance, and technology-driven innovation.