The Impact of Financial and Non-Financial Information on Investment Decision-Making in the Jordanian Business Environment

Abstract

This study aimed to examine the impact of both financial and nonfinancial information on investment decision-making in the Jordanian business
environment. To achieve the study's objectives, a hypothesis was formulated
and tested using a descriptive analytical methodology based on a questionnaire
distributed to investors, financial analysts, and brokerage firms in the Amman
Stock Exchange. The sample consisted of 180 respondents distributed across 27
brokerage companies. Statistical significance was found for the impact of
financial information on investors' decisions, while no significant effect was
found for non-financial information according to the surveyed sample. This led
to the rejection of the study's hypothesis that investors rely on both financial and
non-financial information in making their investment decisions. The study
recommended increasing attention to financial reports in general and interim
reports in particular due to their significant impact on investment decisions.