Does Supply Chain Analytics Impact Supply Chain Agility and Competitive Advantage? The Mediating Role of Robustness Capability

Abstract

The present study has focused on analyzing the impact of Supply Chain Analytics (SCA) on supply chain agility and competitive advantage by investigating the mediating role of robustness capability in Jordanian pharmaceutical manufacturing. The sample population included professionals at the supply chain and logistics department levels. Since a random sampling technique was followed, data was collected through structured questionnaires. This analysis was conducted through SmartPLS 4.0 and tested the discriminant and convergent validity of the measurement model. From this, one can find out that SCA significantly impacts Supply Chain Agility (β = 0.602, p < 0.001) and Competitive Advantage (β = 0.238, p < 0.01). In addition, Robustness Capability was also another imperative mediator in those relationships, improving the general effect of SCA on the investigated outcomes with mediation effects of β = 0.103 (p < 0.05) for Supply Chain Agility and β = 0.285 (p < 0.001) for Competitive Advantage. Results thus indicate that firms should focus on integrating SCA with robust strategies that guarantee agility for sustained competitive advantage in the volatile Jordanian Pharmaceutical Industry.