About the Journal
Al-Zaytoonah University Journal of Business (ZJJB)
is a leading academic platform aimed at advancing the understanding of business practices, theories, and applied research across various sectors of the business world. The journal seeks to publish high-quality, peer-reviewed articles that provide valuable insights into the dynamic changes in the modern business landscape. The journal focuses on research that highlights the challenges and opportunities faced by businesses in diverse environments, with an emphasis on innovation in business strategies and the adoption of emerging technologies such as artificial intelligence and blockchain. is a leading academic platform aimed at advancing the understanding of business practices, theories, and applied research across various sectors of the business world. The journal seeks to publish high-quality, peer-reviewed articles that provide valuable insights into the dynamic changes in the modern business landscape. The journal focuses on research that highlights the challenges and opportunities faced by businesses in diverse environments, with an emphasis on innovation in business strategies and the adoption of emerging technologies such as artificial intelligence and blockchain.
