Adebayo AA, AJAYI EO. CONSUMERISM ACTIVITIES AND BRAND EQUITY: AN EMPIRICAL ANALYSIS OF SELECTED FAST-MOVING CONSUMER GOODS (FMCG) MANUFACTURING COMPANIES IN NIGERIA. ZJJB [Internet]. 2026 Jul. 30 [cited 2026 Sep. 10];2(2):13-21. Available from: https://zjjb.zuj.edu.jo/index.php/zjjb/article/view/59