Adebayo, Adeyemi Abdulwasiu, and Ezekiel Olalekan AJAYI. 2026. “CONSUMERISM ACTIVITIES AND BRAND EQUITY: AN EMPIRICAL ANALYSIS OF SELECTED FAST-MOVING CONSUMER GOODS (FMCG) MANUFACTURING COMPANIES IN NIGERIA”. Al-Zaytoonah University Journal of Business 2 (2):13-21. https://doi.org/10.15849/zjjb.v2i2.59.