OMAR, F. .; ALHUR, M. .; SA’D, H. . Harnessing Data Analytics for Business Transformation: Strategies, Challenges, and Future Directions. Al-Zaytoonah University Journal of Business, [S. l.], v. 1, n. 01, 2026. DOI: 10.15849/zjjb.v1i01.35. Disponível em: https://zjjb.zuj.edu.jo/index.php/zjjb/article/view/35. Acesso em: 27 jul. 2026.